Betwyll is an innovative startup created in 2016 from the experience of TwLetteratura, a method for social reading designed by Paolo Costa, Edoardo Montenegro and Pierluigi Vaccaneo in 2012. The company deals with the development, production and marketing of innovative highly- technological products and services. Among them, the social reading platform Betwyll, currently available in a beta version on the App Store and Google Play. As an innovative startup, Betwyll is a member of Italia Startup.


Social reading games on Betwyll enable readers to meet and socialize through books. Betwyll combines deep reading with social networking, offering students and readers a new paradigm to read and comment on books and cultural contents, as well as helping teachers and book publishers to better develop and engage their audiences.

Grants and awards

  • 2017 – Creative Business Cup Global Finals (semifinalist)
  • 2017 – Creative Business Cup Italy
  • 2016 – OPEN by Compagnia di San Paolo
  • 2016 – Tandem Europe by MitOst
  • 2015 – Transition TSL and Benisi SIAN Award
  • 2014 – Innovative Startups by Salone del Libro di Torino
  • 2014 – Cultural Innovation by Fondazione Cariplo

The TwLetteratura method was acknowledged by the European Commission as one of the 15 good practices promoting reading in the digital environment and included among the tools of the Digital Civic Education curriculum of the Italian Ministry of Education (Generazioni Connesse).

The team

Paolo Costa

Founder and President

Pierluigi Vaccaneo

Founder and CEO

Edoardo Montenegro

Founder and VP & CMO

Corrado Pizzi

Founder and CTO

Micol Doppio


Simone Montrucchio


Iuri Moscardi

North America Desk

Sonia Vacca

Press office


Publishing Companies

Banking Foundations